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On the Edge: The ...
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by Alexander Osterwalder (Goodreads Author)
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Robert  Wright
“We are right to say that we never dislike people without a reason. But the reason, often, is that it is not in our interests to like them; liking them won’t elevate our social status, aid our acquisition of material or sexual resources, help our kin, or do any of the other things that during evolution have made genes prolific. The feeling of “rightness” accompanying our dislike is just window dressing. Once you’ve seen that, the feeling’s power may diminish.”
― Robert Wright, The Moral Animal: Why We Are the Way We Are - The New Science of Evolutionary Psychology

Phil Knight
“God, how I wish I could relive the whole thing. Short of that, I'd like to share the experience, the ups and downs, so some young man or woman, somewhere, going through the same trials and ordeals, might be inspired or comforted. Or warned. Some young entrepreneur, maybe, some athlete or painter or novelist, might press on.
It's all the same drive. The same dream.
It would be nice to help them avoid the typical discouragements. I'd tell them to hit pause, think long and hard about how they want to spend their time, and with whom they want to spend it for the next forty years. I'd tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don't know what that means, seek it. If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt.
I'd like to warn the best of them, the iconoclasts, the innovators, the rebels, that they will always have a bull's-eye on their backs. The better they get, the bigger the bull's-eye. It's not one man's opinion; it's a law of nature.”
― Phil Knight, Shoe Dog: A Memoir by the Creator of Nike

“Excellence is the capacity to take pain”
― Isadore Sharp

Amanda Montell
“one of them has to do with a type of conditioning most of us have experienced: the conditioning to automatically trust the voices of middle-aged white men.”
― Amanda Montell, Cultish: The Language of Fanaticism—Understanding the Social Science of Cult Influence

Roald Amundsen
“Victory awaits him who has everything in order - luck, people call it”
― Roald Amundsen

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