Amrutha Manoj

“My life until that point had been a series of struggles. As a youth in Kerala, I was looked down upon by my older siblings, and my contributions to the family business were never acknowledged. Then, I landed in the Gulf, with no friends, no business contacts, no knowledge of the business ecosystem or the local language, and very little money. But I managed, through sheer determination and self-belief, to establish the Alukkas name in the UAE. After that came the family partition, which left me with no assets in my home country. In a matter of a few years, I leveraged my new-found freedom from family oversight to establish myself in India. I transitioned to a new identity while retaining the essence of the old.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“How many times have we heard from people who got rich or famous and it wasn’t enough? Rock stars with drug problems. Lottery winners who kill themselves. There’s actually a term for this—“hedonic adaptation.” When good things happen, we bake them very quickly into our baseline expectations, and yet the primordial void goes unfilled.”
― Dan Harris, 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self-Help That Actually Works - A True Story

“To cite another saying in Malayalam: ‘Nikkunnidathu nikkanenki odikondirikkanam’. This can be broadly translated as, ‘to remain where you are, you have to run’. Life is a treadmill; you have to keep running to stay in the same place. In other words, if you want to go further, you have to spread your wings and fly.”
― Joy Alukkas, Spreading Joy: How Joyalukkas Became the World's Favourite Jeweller

“In many respects, his education was excellent. He had an unusual memory and had done well in history. He spoke French and German, and his English was so good that he could have fooled an Oxford professor into mistaking him for an Englishman. He rode beautifully, danced gracefully and was an excellent shot. He had been taught to keep a diary and, in the style of innumerable princes and gentlemen of that era,”
― Robert K. Massie, Nicholas and Alexandra: The Last Tsar and his Family