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“This figuring-out step is crucial, since overly optimistic economic models have often assumed that demand and incentives are enough to stimulate the production of any product. Incentives work to motivate intermediaries and traders, but makers, who are the ones that provide the substance of what is traded, need more than an incentive to make something. They need to know how to do it.”
― César Hidalgo, Why Information Grows: The Evolution of Order, from Atoms to Economies