Michael Moss > Quotes > Quote > ☘Misericordia☘ liked it

“Using high math and computations, he engineers them, with one goal in mind: to create the biggest crave. “People say, ‘I crave chocolate,’ ” Moskowitz told me. “But why do we crave chocolate, or chips? And how do you get people to crave these and other foods?”
― Michael Moss, Salt, Sugar, Fat: How the Food Giants Hooked Us