Eric Siegel > Quotes > Quote > Bright liked it

“But all predictive models share the same objective: They consider the various factors of an individual in order to derive a single predictive score for that individual. This score is then used to drive an organizational decision, guiding which action to take. Before using a model, we’ve got to build it. Machine learning builds the predictive model:”
― Eric Siegel, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die