Dan Ariely > Quotes > Quote > Vikas liked it

“If you're a company, my advice is to remember that you can't have it both ways. You can’t treat your customers like family one moment and then treat them impersonally—or, even worse, as a nuisance or a competitor—a moment later when this becomes more convenient or profitable.”
― Dan Ariely, Predictably Irrational: The Hidden Forces That Shape Our Decisions