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“Once beliefs are formed, the brain begins to look for and find confirmatory evidence in support of those beliefs, which adds an emotional boost of further confidence in the beliefs and thereby accelerates the process of reinforcing them, and round and round the process goes in a positive feedback loop of belief confirmation.”
― Michael Shermer, The Believing Brain: From Spiritual Faiths to Political Convictions – How We Construct Beliefs and Reinforce Them as Truths