Craig Maginness > Quotes > Quote > Craig shared it

“Marketing in a new language presents another set of challenges when doing business abroad. Not only will marketing staff need to translate the company’s literature—brochures, manuals, and more—into the local language, they’ll also need to translate parts of your website or set up a new website entirely. When considering what to translate, keep in mind that a new set of customers may have different preferences for how they receive information.”
― Craig Maginness, Go Glocal: The Definitive Guide to Success in Entering International Markets