Status Updates From Steve Jobs

“a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully.”

Hartmut Esslinger won Job’s competition to create consistent design language amkng apple products.
esslinger responsible for sony’s trinitron tv designs
esslinger proposed “born in america gene for apple’s dna” … “california global/ hollywood and music, a bit of rebellion and natural sex appeal.” … “form follows emotion”