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Building a Story Brand: Clarify Your Message So Customers Will Listen Paperback Donald Miller [Paperback] [Jan 01, 2018] Miller Donald - Paperback by Donald Miller
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As pessoas sempre querem ser levadas para algum lugar. Devemos mostrar à elas como nossa marca as leva para algum lugar, um resultado, um final feliz. Mas isso deve ser de forma clara e específica. Que problema estamos resolvendo na vida das pessoas?

O maior desejo do ser humano é se transformar. Marcas inteligentes promovem uma identidade aspiracional para seus clientes.

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Construir uma StoryBrand

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