Status Updates From “A Voyage on the North Sea”...

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This structure in which two opposing forms of equivalence can converge in the object—that of exchange and that of “proximity”—is a dialectical condition in which everything in capitalism...is understood as invested with a double valence: negative and positive...In the case of the commodity, [this is what] produces what Benjamin called "the ambivalence between its utopian and its cynical element."

But every material support, including the site itself—whether art magazine, dealer’s fair booth, or museum gallery—will now be leveled, reduced to a system of pure equivalency by the homogenizing principle of commodification, the operation of pure exchange value from which nothing can escape and for which everything is transparent to the underlying market value for which it is a sign.