Status Updates From Management and Leadership: ...

Getting a better look at this, I think I'm starting to get that the author is more specifically concerned with providing a technology for business people to feed their pre-loaded instincts through. It's getting somewhere, but could stand to be further popularized. Those earlier comments should be taken to me flying off the handle.

From what I've read so far, it looks like he wants to try to go too smart for business people, but we'll see.