Status Updates From Design Matters: Logos 01
Design Matters: Logos 01 by
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Audee Mirza
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The visual metaphor matrix exercise:
1. Gather all relevant materials.
2. Identity the top five attributes of the client's brand.
3. Identity five basic words that are simple enough.
4. Create a matrix by placing the brand attributes in one axis and the visually descriptive words on the other.
5. Fill in the boxes with ideas, sketches or whatever.
6. Keep the machine on spin cycle.
— Mar 12, 2016 07:45PM
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1. Gather all relevant materials.
2. Identity the top five attributes of the client's brand.
3. Identity five basic words that are simple enough.
4. Create a matrix by placing the brand attributes in one axis and the visually descriptive words on the other.
5. Fill in the boxes with ideas, sketches or whatever.
6. Keep the machine on spin cycle.
