Status Updates From Delegation & Supervision (T...

The vital questions are, is there a market, why will they buy, how do I present what’s unique to the right person with an exciting promise that surprises the competition?

The second part of this book the key concepts, revolve around measuring customer lifetime value, dominating, systemic analysis, and creative flexibility.

Pretty basic business school stuff

21 chapters. Skill comes from using concepts to ask questions. The skills are research, competitive analysis, positioning, choosing the battlefield, diversion, exploiting gaps, and applying growth tactics. There’s 1 chapter for each skill.

Book would benefit from a restructure.