Status Updates From The Tipping Point: How Litt...

Fascinating book , it really tells us that small minute triggers can lead to massive changes, the question really is, then, how do we identify and manipulate those triggers.

We tend to spend a lot of time thinking about how to make messages more contagious—how to reach as many people as possible with our products or ideas. But the hard part of communication is often figuring out how to make sure a message doesn’t go in one ear and out the other. Stickiness means that a message makes an impact

Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will be done by 20 percent of the participants. In most societies, 20 percent of criminals commit 80 percent of crimes.

Yawning is a surprisingly powerful act. Just because you read the word “yawning” in the previous two sentences—and the two additional “yawns” in this sentence—a good number of you will probably yawn within the next few minutes.