Status Updates From Raise the Bar: An Action-Ba...

Another good enough chapter. However, there are few references and no citations. It makes me wonder how accurate the data is...

Again, there is some good advice in this chapter. Know the target crowd, themes, and some ideas for the menu. However, the more he covers attire, the creepier it is. It is mostly gender neutral but when it's not, it is specific about femme attire. Hooters never appealed to me but now I am creeped out that their attire is regulated down to the bra style.

So far this is the best chapter. It focuses on who to hire and how to teach them the job. He does not like the 'we're family' dynamic, preferring something akin to a sports team. Applied to the bar industry and front of house staff, I can see this working rather well. My concern would be someone outside his focus applying this to their industry.

On one hand, the idea of social transactions and how they impact a business is a useful practice. Create a positive experience in order to have repeat customers. However, his examples...Disney is so brand focused it strips workers of individuality. Two of the others mentioned are Playboy and Hooters. Can there be a positive example that does not objectify their workers? Workers are not his focus.

The small portion on 'uncivil outbursts' and 'there's nothing wrong with using manipulation to help your business' leaves me wondering about what it's like to work under him. I dno not think he has the interests of whoever is working for him in mind, just his bottom line and the customer. Somewhat expected but people are not robots.

Some details make sense, others do not. I do not understand the military level of specificity for ear rings.

Page 87, These chapters are so loooooong! Zzzzz