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“most people don’t post about the slog because it’s more interesting to share the milestones than the grunt work”.

“Women wanted to learn about finances from other women, but the financial consulting industry was traditionally male dominated.”

I like the emphasis on not allowing the pesky stepsister of imposter syndrome (comparisonitis) to let you compare yore back-end work (complete with loose ends and late nights) to someone else’s front-end work that’s polished and pristine.

Building an email list is like owning a house, versus building a social media presence, which is like “building your business on rented land”. Plus email does a better job of turning prospects or avatars into paying customers.