Status Updates From Fizz: Harness the Power of ...

KPI's are your canaries in the coal mine. They will show you that interest in your brand is growing and that conversation is driving potential new customers to check you out. The trick for you is to find the KPIs that signal eventual sales. Your KPIs need to be sensitive enough that you will see them move before sales do.

To find those people, ask yourself one simple question. Who really cares? Or, as we say at Fizz, who gives a fuck? Think about the story behind your brand or product, and ask yourself the question.

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