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The Cartel: Inside the Rise and Imminent Fall of the NCAA by
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Sharon
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Amazingly, in retrospect, most colleges and marketing experts considered the advent of television a dire threat to sports. Studies found that broadcasts reduced live attendance, and therefore gate receipts, because some customers preferred to watch at home for free. Nobody could yet imagine the revenue bonanza that television represented.
— Nov 09, 2011 11:07AM
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