Status Updates From Wealthy and Well-Known: Bui...

Still deep in Wealthy and Well-Known—and the insights keep stacking. A personal brand isn’t what you do; it’s who you are. Reputation = Results × Reach, and the truth is, the best idea doesn’t win—the best communicator does. Your brand should move people emotionally and make them feel something, because that’s what lasts. Emotion, not exposure, is what makes you unforgettable.

The Vadens nail it in Wealthy and Well-Known. A personal brand is your reputation. Reputation = Results × Reach. Your work matters, but only if people know it exists. The best idea doesn’t win; the best communicator does. Marketing is art—the art of creating and the art of letting people know you created. In the end, jobs end, titles fade, but reputation follows.

Personal branding is the formalization, digitization, and monetization of your reputation. You’re not inventing who you are—you’re scaling it.

A.J. Vaden opens Wealthy and Well-Known with raw honesty—after years of nonstop work, she lost her job just weeks after giving birth. Her realization? Every success, failure, and struggle becomes part of your unique story, and your story’s purpose is to serve others. A personal brand isn’t about showing off; it’s about transforming your experiences into something that helps people.