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Rita
is on page 64 of 288
Investment of effort aka emotional investment -> people are willing to pay more to keep the mug they own than to buy an identical one they don't.
The IKEA effect - produce something yourself and you'll value it more.
Legacy rituals (shared) vs. ritual signature (personal).
Link between uncertainty & risk and "magical thinking" aka ritual
— Dec 30, 2025 09:11AM
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The IKEA effect - produce something yourself and you'll value it more.
Legacy rituals (shared) vs. ritual signature (personal).
Link between uncertainty & risk and "magical thinking" aka ritual
Rita
is on page 30 of 288
Habit vs Ritual: A habit is an automatic behaviour designed for efficiency, something you do with minimal thought to get through daily life smoothly. A ritual is a deliberate, structured action that creates meaning and emotional impact by demanding attention and intention, even when it serves no practical purpose.
— Dec 29, 2025 06:43AM
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