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“ …it makes sense that he makes investments based on fundamental human needs—or what might be thought of as the “seven deadly sins investment filter.” As Reid states it, “Facebook is vanity/pride, Twitter is wrath, LinkedIn is greed, Zynga is sloth.” He didn’t list the rest of the seven sins. But his point is there has to be an innate, selfish behavior that makes people use the service.”

Amazing book. Really good for operators.