Status Updates From How to Memorize Anything

LAW OF RIDICULOUS THINKING

According to this law, whatever is odd, silly, funny, outstanding, strange, weird, unusual, or ridiculous, our brain tends to register it fast and is able to retain that information for a longer period of time. Our mind is attracted to unusual and outstanding things, events, or people.

It (attention) is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects of trains of thoughts.’
-William James, the father of Psychology