Status Updates From Campaign Craft: The Strateg...

Ugh. Money in politics. My least favorite thing! Well discussed here.

So essentially, target the right people and do it methodically using the right methods. Personalized and in person stuff works best.

Would be very interested to see how they covered the debates over voting laws and practices now.

Seems to be the most self explanatory chapter so far. Interesting how novel social media use was not so long ago.

So with advertising and comms it’s really a spend smart, target smart initiative. Very meticulous and so specific that this isn’t an area of politics I’d wanna work in. Also probably the most evident chapter of this book being a bit outdated.

Fundraising is obviously critical though this feels a bit outdated given how major online fundraising is now and how much a small donor revolution has started.

So with campaign marketing it’s all about the context and finding the right target. Pretty much what I expected.

Seems pretty standard for what I’ve learned in terms of stats and statistical analysis in polling.

So essentially, targeting and segmenting voters and doing statistical analysis can be useful if done efficiently.

Generally I have to wonder what the costs and overall worthy of doing so is on certain scales. Like, statewide or nationwide it can only be useful in certain areas, right? Unless of course you’re in a tough race.

So, opposition research is and has been critical and is easier than ever. However doing it right is critical and important as the internet makes standards lower, stories burn brighter and burnout quicker, and misinformation easy to spread.

So from this one it seems like it’s important to keep demographics and specifics of individual races in mind. Strategy has to be catered to individual races, moments, and trends.

So key point- a good campaign plan that is flexible, timely, and in touch is critical to campaigns