Status Updates From A History of Iran: Empire o...

Within a further ten years Esmail conquered the rest of Iran zamin and all the territories of the old Sassanid empire. He defeated the remnants of the Aq-Qoyunlu as well as the Uzbeks in the north-east and various rebels. Two followers of one rebel leader were captured in 1504, taken to Isfahan and roasted on spits as kebabs. Esmail ordered his companions to eat the kebab to show their loyalty.

Every hundred years or so the reading public in the West discovers another of these Persian poets. In 1800 it was Hafez, in 1900 Omar Khayyam, in 2000 it is Rumi.
[…]. So Hafez was interpreted to fit with the mood of romanticism, Omar Khayyam with the aesthetic movement, and it has been Rumi's misfortune to be befriended by numb-brained New Agery.