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The narrator is saying that he travels to different companies and corporations to help them. Tell the purpose of their business better or to help. Tell their businesses story better than he does that on the first question that he asked is what are you passionate about?
He says that the product isn’t as important as why the person wants to sell the product. Why are they passionate about the product or service?

The most popular speakers don’t have a “job”. They have a passion, an obsession, a vocation but not a job. These people are called to share their ideas.

People cannot inspire others unless and until they are inspired themselves.

Effectively just had the ability to move themselves and others to action because they understand the invisible forces that shape us

We’re all in sales now.
We all work in sales bc we have to sell our ideas and sell ourself as beneficial for xyz

TED stands for technology, education, and design

Ideas, effectively packaged, and delivered can change the world.