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Understanding Public Relations: Theory, Culture and Society Understanding Public Relations: Theory, Culture and Society
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Sandra
Sandra is on page 46 of 288
“The importance of language as a form of PR practice is underplayed in empirical research, which has focused on experiences and power rather than tech practices such as writing…. We know little about how they work with language, how they make choices about the ways they craft texts, the roles of text and visual language, mm, and the degree to which their use of language is instinctive rather than conscious"
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Understanding Public Relations: Theory, Culture and Society