Status Updates From Tipping Point: Bagaimana Ha...

Merely by manipulating the size of a group, we can dramatically improve its receptivity to new ideas. By tinkering with the presentation of information, we can significantly improve its stickiness. Simply by finding and reaching those few special people who hold so much social power, we can shape the course of social epidemics.

Expertise leads to more expertise.

Character is more like a bundle of habits and tendencies and interests, loosely bound together and dependent, at certain times, on circumstance and context. The reason that most of us seem to have a consistent character is that most of us are really good at controlling our environment.

you wouldn’t say things like “My friend Howard is incredibly generous, but only when I ask him for things, not when his family asks him for things,” or “My friend Alice is wonderfully honest when it comes to her personal life, but at work she can be very slippery.” You would say, instead, that your friend Howard is generous and your friend Alice is honest.