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The prompt adaptation of non-Latin typefaces to the aesthetics of Helvetica and the wife range of language-specific lettering and accents turned Helvetica into the ultimate corporate typeface of the 60s and 70s. However, calling it the typeface of capitalism would miss the mark. If one must mention ideologies, one would have to associate Helvetica more with socialism: accessible to all.
— Sep 14, 2021 06:10AM
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