Status Updates From The Hidden Persuaders

Good book and not dated at all. The depth probers' effect on the 1952 and '56 elections demonstrates The Selling of the President was going on long before Joe McGinniss and the '68 election.

Fascinating stuff, especially how image-makers distinguish between indistinguishable products like soap, whiskey, and cigarettes. People buy an image not a product for its merits.

Rereading after many years and even better than remembered. Went on eBay looking for the Waste Makers and found it as part of a bundle with The Status Seekers and Naked Society... all for $15.