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The Culture Map: Breaking Through the Invisible Boundaries of Global Business by
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Karena
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4. Cognitive trust (US is highest) vs affective/relational trust (non-European countries, basically). This relates to preferred mode of communication even once the relationship is established: the more affective your colleague, the more effective relational modes like phone calls or meetings will be.
— Dec 23, 2025 05:23PM
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