Status Updates From معدي: السبب وراء تفشي الأشياء

"Users can easily change this default message to something else (one of my colleagues changed his signature to say 'Sent by Carrier Pigeon'), but most people don’t, in part because they like the Social Currency the notes provide." I thought this was because people couldn't be bothered to figure it out.

"So be careful the next time you step off the treadmill, barely avoid a car accident, or experience a turbulent plane ride. Because you’ve been aroused by these experiences, you may overshare information with others in the aftermath."

In their wonderful book Made to Stick, Chip and Dan Heath talk about using the “Three Whys” to find the emotional core of an idea. Write down why you think people are doing something. Then ask “Why is this important?” three times. Each time you do this, note your answer, and you’ll notice that you drill down further and further toward uncovering not only the core of an idea, but the emotion behind it.