Status Updates From Das Zeitalter des Überwachu...

The campaign knew "every single wavering voter in the country that it needed to persuade to vote for Obama, by name, address, race, sex, and income," and it had figured out how to target its television ads to these individuals. One breakthrough was the "persuasion score" that identified how easily each undecided voter could be persuaded to vote for the Democratic candidate.

This book is very information heavy, but needed in today’s overconsumption of online media. Really intrigued by the “right to disappear” and preserving it.