Status Updates From Magnetic Marketing: How To ...

10 foundational rules
7. Strong copy
- emotionally, write like you talk passionately from heart
- Don't be timid or bland in your claims and promises
8. Look like mail-order advertising
9. Results rule. Period
10. Tough-minded disciplinarian and put your business on a strict direct marketing diet

10 foundational rules
1. There will always be an offer of offers
offer telling your ideal prospects exactly what to do and why they want to do it right now (irresistible and time sensitive, give them some kind of transformative value if they take action)
2. Reason to respond right now
add urgent
3. clear instructions
4. Tracking measurement and accountability
5. only no-cost brand building
6. Follow up

Content is not king. The sale is king

system means reliable, consistent, and predictable results. You get it working once and then it keeps working on its own for a long, long, long, long, long time before you have to tweak it again

Talking about the transformation that will take place after they finish the meeting with you "emotional copywriting" come into play. You're painting a picture of how their life is lacking something now, but when they finish with you, all will be right with the world.