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It disposes us to rationalize the situation in resigned cynicism, create excuses that operate like defense mechanisms ("I have nothing to hide"), or find other ways to stick our heads in the sand, choosing ignorance out of frustration and helplessness.

Our dependency is at the heart of the commercial surveillance project, in which our felt needs for effective life vie against the inclination to resist its bold incursions. This conflict produces a psychic numbing that inures us to the realities of being tracked, parsed, mined, and modified.

Digital connection is now a means to others' commercial ends. At its core, surveillance capitalism is parasitic and self-referential. It revives Karl Marx's old image of capitalism as a vampire that feeds on labor, but with an unexpected turn. Instead of labor, surveillance capitalism feeds on every aspect of every human's experience.

The digital realm is overtaking and redefining everything familiar even before we have had a chance to ponder and decide. We celebrate the networked world for the many ways in which it enriches our capabilities and prospects, but it has birthed whole new territories of anxiety, danger, and violence as the sense of a predictable future slips away.