Status Updates From Avocado: A Global History

In Europe acceptance was even slower, as it was not a regular component of the diet of any ethnic group on the continent. Early marketers targeted upper- and middle-class women with their efforts since they had the monetary resources to afford relatively expensive fruit and acted as gatekeeper for the food that entered the home.

In America it seemed distinctly foreign, which made it harder to sell to people who took one hundred years to accept spaghetti as a normal dinner.

Michoacán, Mexico has the biggest avocado growth—so much so that cartels got involved. Which means I’ve probably eaten some blood avocados in my life.

The book has now moved into how avocado farming has impacted and been impacted by the Chilean government.

This might be my first one, but this is my new favorite food serious. Holy shit.

One mature avocado tree uses as much water as fourteen mature pine trees.

We have evidence of human-avocado interaction dating back at least 9,000 years.

Avocados co-evolved with the megafauna of the Pleistocene epoch.