Status Updates From Return of the Artisan: How ...

“We need a creativity that makes us uncomfortable, that moves away from what we know, that leads us toward something new. The fact that it makes us uncomfortable is a good thing. That's the sound of our boundaries being stretched, our options being multiplied. Artisans can't be all convention and tradition. That way lies stasis and orthodoxy.”

“I think the corporate world can feel this transition taking place. And people on the inside are looking for ways to get out, to make their organizations more nuanced, more humane, and more human scaled.”

Imperfection is now all the rage. And as the machines get ever more perfect, imperfection has become our difference, our signature. Or, well, it has to be. We will never again be as efficient as the machines.

We might as well make imperfection our difference. It's how we do. We muddle through. We bumble on.

As the world is increasingly managed by digital perfection, the more we come to look like the odd ones out.

“We've all talked about the technological driver of this change — the digital disruption.

Now is the artisanal disruption, the shift in what we want from our food, drink, family, community, economy. Our world is moving steadily from the industrial to the handmade and human-scale.

The artisanal economy promises to change American capitalism. It is giving us a new kind of consumer, a new kind of producer.”