Status Updates From The Case for Keto: Rethinki...

" That’s the goal of virtually every food- or beverage
related television commercial: stimulate a hunger or a thirst for the
product being advertised. Almost invariably that product is carb-rich
—pizzas (the crust), fast food (the buns, french fries, and sugary
beverages and desserts), beers, soft drinks, and fruit juices. Insulin
and fat metabolism are a very likely reason this strategy works."

" Unfortunately, the food and beverage
industries have devoted themselves to filling our world with stimuli,
designed (often by the best advertising minds money can hire) to
make us think about eating or drinking carbohydrate-rich foods and
beverages....

" There is another complication, courtesy of the implications of the
cephalic phase of insulin secretion. Recall that your pancreas will
secrete some insulin merely in response to the thought of eating.
Just thinking about cheating will have an effect similar to cheating
itself, albeit not so dramatic...