Status Updates From The Voltage Effect: How to ...

there are certain organizational constraints at scale-ranging from building size to available technologies to safety concerns to intrusiveness-test whether those are negotiable or not in the orig-inal study. If they are non-negotiables but aren't available at scale, then you don't have a scalable idea. This general approach is called "backward induction," and we will take it up again in greater detail in Chapter 5.

The lesson here is to make compliance easy. It might take more time, money, legwork, and creative energy early on to both design and test a new technology with a wide range of average people. But given that-to invoke Murphy's law-what can go wrong almost always does go wrong at scale, it will be worth it.