Status Updates From How I Built This: The Unexp...

Telling your story is a more cost-effective way to take your advertis ing beyond usefulness and efficacy and efficiency as topics of conver-sation. It's like a growth hack that enables consumers to connectto your brand in a deeper, more personal way, which is a big part ofhow you differentiate and de-commodify your product, create brand log-alty, and set yourself up for long-term success.

bootstrapping as long as you can is the best thing for the company because you own the entire company ... Use your credit cards, do anything you can so that by the time you go to angels you have built a working prototype and have some users. You'll likely be valued higher and will suffer less dilution.