Status Updates From Marketing Today's Academic ...

"It is important early on for library staff to brainstorm as many questions as possible. While... easy, and perhaps natural, for us to focus on ourselves (how can we increase our numbers?), we have to push self-interest aside and focus on our users (why do they need this product?). ...delve into WHY." Then get into defining target audience, designing message, etc.

"Ironically, even with all this attention, most freshmen view the library as a large study hall and computer lab. During the initial semester their info needs are minimal, other than a few articles for English papers... it isn't until much later that students typically have more advanced research needs."

Oh man. Nothing shows your age like talking about the popularity of Yahoo!.

Reading with my HCC library colleagues.