Status Updates From Shoptimism: Why the America...

Maybe b/c this book is from 2009 but so far, he's not saying much I haven't heard.

Could not finish this book. The writing was too technical and difficult to read.

About to cross the "sell side" of the book to the "buy side" of the book.

In the home stretch. If any of you socio-economists have any interest, you may now begin calling dibs.

AND I even referenced some of my findings to Kristen Kistler this week.

Researchers remind us indiscriminate buying has been associated w/ pyromania- something to keep in mind as you last-minute Christmas shop.

Now will I finish it in time to pass it on to a Christmas shopper in need of the brakes?

"In 2006 scientists found evidence that neurotransmitter dopamine continues to be released for up to an hour after initial inhale, which leads to a speculation the we may remain in a happy mood for a good 60 minutes after something like a Cinnabon cue enters our system."

The Classic vs. the Romantic buyer in a steal cage match. I'm the practical Virgo, so suit up, suckers.

We stand a better chance of remembering a price of $9.12 than a price of $8.57 bc it has fewer syllables. Every extra syllable in a product's price decreases our ability to remember that price by 20% bc the brain's phonological loop cna hold only 1.5 to 2 seconds of spoken information.

"To have lived is to have spent." And no surprise to me, I'm a "classic" buyer, although I married a "romantic" buyer.