Status Updates From Power Friending: Demystifyi...

In almost every science fiction movie there are displays that overlay graphics or holograms onto the real world in order to display more information.

Starbucks runs a Web property called MyStarbucksIdea.com (or MSI for short), which is an effort to support social media outside of the typical 2.0 diet of Facebook, Twitter, and YouTube.

The rules for good manners apply online just as they would in face-to-face conversations.

In March 2009, the candy brand Skittles relaunched its product by giving its Web site (Skittles.com) a social media makeover.

Google Alerts is a free service that provides the user with e-mail updates of current, relevant Google search results based on keywords the user select.

Video can be as simple or as elaborate as you can afford. One of the benefits of experimenting with video is that it’s a medium that is easily shared online

A steady image is a great image.

Twitter is a free social networking and micro messaging service that enables its users to send and read messages. Tweets, which I described earlier, are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers, who are known as “followers.”

Blogging initially defined what social media and Web 2.0 buzz was all about, and blogs are even more relevant today.

The key for a one-person effort is to carefully decide how many online communities you can update and monitor.

Applications (apps), which are software downloads, are one of the greatest marketing tools a business can utilize in a mobile campaign. In December 2009, eMarketer released a study revealing that iPhone and Android users are spending more than half their mobile time using applications.

There are hundreds of examples of how SMS messages, also known as text messages, are at the centerpiece of many successful social media campaigns. Kraft Foods recently used SMS messages to promote a new brand of instant coffee.

A podcast is an audio or video show that is released online. Most often, these showsshows are downloaded for free using services like iTunes.

Blogs, originally called weblogs, provide an online home for anyone to write publicly available journal-like entries. When blogs first launched online, via services such as LiveJournal in the late 1990s, users most often talked about in mundane topics such as what they ate for breakfast or a cool trick their cat just did. 🤓

The first rule of authenticity is you don’t talk about authenticity. Well, at least not publicly.

Many employees waste time at work. Yup, it’s a fact.

While many people tend to think of social media as a recent phenomenon, with new sites like Facebook, MySpace, and Twitter popping up seemingly overnight, social networking has been around for decades. 🤓

There was a time when friendship new having a face-to-face relationship.

Here’s another one from the bookshelf! 😎