Status Updates From Storytelling: La fabbrica d...
Storytelling: La fabbrica delle storie by
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Maddy Ebbrell
is on page 81 of 173
Next few chapters have discussed how story telling can influence stock prices and how companies are now encouraged to create their own stories and rebrand every few years to prove their worth as a company to invest in. Perhaps why millions are wasted on company rebrands.
— Jan 31, 2025 06:02AM
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Maddy Ebbrell
is on page 48 of 173
Very interesting beginning discussing how companies shifted from focusing on logos and facts about their products, to telling stories. E.g. John Lewis Christmas advert has permeated into national renown.
— Jan 30, 2025 05:48AM
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