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“When should we trust our instincts, and when should we consciously think things through? On straightforward choices, deliberate analysis is best. When questions of analysis and personal choice start to get complicated - when we have to juggle many different variables - then our unconscious thought processes may be superior.”

“The key to good decision making is not knowledge. It is understanding. We are swimming in the former. We are desperately lacking in the latter.”

“What I have sensed is an enormous frustration with the unexpected costs of knowing too much, of being inundated with information. We have come to confuse information with understanding.”

“Judgement matters: it is what separates winners from losers.”

Blink is an attempt to understand this magical and mysterious thing called judgment.
Lee’s “ability to sense Hooker’s indecision, to act on the spur of the moment, to conjure up a battle plan they would take Hooker by surprise - his ability…to move quickly and instinctively on the field of battle - was so critical that it is what made it possible for him to defeat an army twice the size of his.”