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The author carries a fundamental misunderstanding through the book, confusing action with motive. This is something that is never addressed in the book, to its own detriment.

An action can, in and of itself, be labeled as kind, or to use more precise terminology- something the author never attempts to do - an action can bring about wellbeing. But that action does not necessarily need to be motivated by kindness.

I was very sceptical of the overall ambition to bring order to chaos and explain the world is a few simple laws. But I see their value - e.g. how the "Law of the Few" can help share public policy.

The issue is that Gladwell really fails to weave a cohesive thread throughout the book, making his individual chapters seem like unrelated anecdotes, thereby diminishing the power of his argument.