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Eric Moser
Eric Moser is starting Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand
Annoying, convoluted, political, unnecessarily difficult to read, poor writing, constant, confusing changes in frames of reference, not understand the output of each step and how it relates to the story.
— Aug 12, 2025 08:25AM Add a comment
Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

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