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Easy! By that I mean this book is an effortless read - I feel I'm listening to a competent, engaging, compassionate woman describe her take on the tweens over a coffee. It's an easy read, but packed with wisdom. I'm reading each chapter twice before moving to the next. Will probably recommend to all my peers after a thorough read - thank God I found this book at 22 and not at 30.

Great for new believers. Lacks some depth for existing believers, but I'm only 10% in.

Set it down because everything it put forth so far seems elementary. Probably an unfair assessment.

Honestly. I've put this one down. The content is nothing new, and I've gained zero insight from what I read so far. But that's not a fair assessment since I'm less than 10% into the book.

Finished dracula, the mystery if the sea, the lady of the shroud, and the lair if the white worm. Stoker sits next to Poe on my shelf. That's like sitting at the right hand of the father.

I love Dickens style - syntax, vocabulary, frequent use of metaphor. I don't appreciate his inability to create an engaging story - plot feels drawn out, characters don't seem to have appropriate motivations for their actions, some characters are too fictitious-feeling.

Uhm...this book is for anyone in a digital-centric small business. And it's both an incredible how-to guide with some sound philosophy of art and business mixed in.

Not a how-to for social media, it's more a 30-thousand foot view for those who want to understand the social impact of social media with a sufficient amount if past and present context.

This book makes me realize I've only touched the surface of a vast root system of works conversing about social media, the digital age, and earning your audiences trust. Don't call me crazy when I say this is as valuable as any of Seth Godin's works.