Jonathan made me rethink how I create courses and offers. He challenges us first to validate our offer putting together a mini-version in 28 days or less. This book is a must-read for aspiring writers, coaches, and entrepreneurs. The four-step framework is invaluable: **Decide** your goals, **Design** a Rapid Validation Product, **Deploy** by selling it before creating it, and **Debrief** to learn and improve.
— Jun 19, 2024 03:12PM
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