Jim’s Reviews > Validate Your Offer: A 28-Day Profit Blueprint to Sell Before You Create and Turn Ideas into Income as a Writer, Coach, or Speaker > Status Update

Jonathan made me rethink how I create courses and offers. He challenges us first to validate our offer putting together a mini-version in 28 days or less. This book is a must-read for aspiring writers, coaches, and entrepreneurs. The four-step framework is invaluable: **Decide** your goals, **Design** a Rapid Validation Product, **Deploy** by selling it before creating it, and **Debrief** to learn and improve.